I SUP is a Stand Up Paddle board Dealer. We began selling boards in 2010 on Vancouver Island, but have since re-located to Montreal.

Ben Curran (owner) promotes what he loves: board culture, healthy living, and the life aquatic. Curran has spent most of his life on a board, and the last decade exploring the planet and its waters.

Stand Up Paddle boarding finds its roots in Hawaii. Only recently has SUP gone global. SUP makes sense. It provides a core work-out for the paddler, and an escape from the daily grind. I SUP is stoked to be involved with SUP here in Canada.